VYSN Labs — Brand Identity2023

The face of the African future.

VYSN Labs hero
· Introduction

An identity drawn from man and machine.

VYSN Labs needed to look like where it was going, not where it started. We built the system from a retina-inspired mark: logo, lockups, voltage color, typography, tone of voice and stationery, documented in a sixty-eight page guideline that leaves nothing to chance.

· Results

One look, every touchpoint.

From business cards to office interiors, the system carries a single unmistakable look. The founder’s words: “Marcel completely nailed our brand identity.”